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The focus of brand management today is on building lasting relationships between a brand and its customers. Effective brand relationship management involves knowing a brand's customers and being aware of their changing needs and behaviors. It also involves looking for new ways to deepen the attachment between a brand and its customers.
Managers and strategic planners who want to develop or refine their strategic brand management skills
|Building Lasting Customer-brand Relationships||Read More|
|Developing a Brand Internally||Read More|
|Global Brand Management||Read More|
|Brand Management for Social Media and Wireless Technologies||Read More|
Validity: 3 Months